Center for Social Information Sciences (CSIS) Seminar

Friday, October 14, 2022
12:00pm to 1:00pm
Abstract: Diffusion of new products is a classical problem in Marketing, where it has been extensively studied using compartmental Bass models. These compartmental models implicitly assume that all individuals are homogeneous and connected to each other. To relax these assumptions, one can go back to the more fundamental discrete Bass models on networks, which are stochastic particle models for the adoption state of each individual. These models may look similar'' to discrete epidemiological models on networks, but are fundamentally different.